BT in £1.2bn exclusive TV rights deal with UEFA

Huge news today about this exclusive deal. Fascinating that there will be no weekly highlights shown on free-to-air channels, with free content offered via social media channels instead. Will be really interesting to see what happens next so far as partnerships are concerned with social media outlets and free-to-air channels, since the possibility still exists that BT could sublet matches to other channels. Is this yet another example of the growing importance of social media in the sports broadcasting space?

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